Brand, design, and web development. New York.

Services

Open-source stack. Your hosting, your data. No vendor lock-in.

Brand

Full Identity

Logo, color system, type system, strategy, voice/tone, brand guidelines.

4 weeks

+ Collateral

Everything in Full Identity + social templates, packaging, menus, environmental graphics, merch.

6 weeks

Web

Starter Site

3–5 pages, mobile-first, contact form, basic SEO.

3 weeks

Business Site

5–10 pages, CMS, blog, analytics, 1 month post-launch support.

5 weeks

Full Platform

Custom functionality — e-commerce, booking, portals, integrations.

6–10 weeks

Brand + Web

Launch Kit

Full Identity + Starter Site.

Growth Package

+ Collateral + Business Site.

The Full Build

+ Collateral + Full Platform.

Retainers

Maintenance

Hosting, updates, security, small fixes.

On-Call

Everything in Maintenance + priority design/dev hours.

Embedded

Dedicated days, strategic partner, priority access.

Process

Five steps. No mystery. You know what's happening at every stage.

Discovery

30-minute call. You talk about your business, goals, timeline. I ask questions. By the end we both know if it's a fit.

Proposal

Scoped document: what's included, timeline, cost. Fixed price. No surprises. You sign off or we adjust.

Design

Moodboards first, then high-fidelity mockups. Real designs in context, not wireframes. Revisions built in.

Build

Design and dev happen together — same person. No handoffs. You get a staging link and watch it come together.

Launch

Final review, DNS cutover, go live. I stick around for the first few weeks. You own the code, assets, hosting.

About

Tool is a design and development practice based in New York. We build brands and websites on open-source tools — no vendor lock-in, no recurring platform fees. You own everything.