Tool — Brand, Design, and Web Development

Efficient software, lasting design, built to be yours.

Trusted by: VERBS · Here Productions · Lost Explorer Tequila · Hyperbolic Labs · Underbelly · Lighthouse Works · Gallery 1882 · Beautiful Machines

Trusted by: VERBS · Here Productions · Lost Explorer Tequila & more

brand

Hyperbolic Labs

Ongoing brand, motion and general creative support for Hyperbolic, a Series A startup in the decentralized AI space.

brand

Experiment Lacrosse

Brand, web, and product for an independent lacrosse training company.

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motion

Public Records Promo Reel

motion

Honeytrap Promo Reel

web

VERBS Miami

Full-stack ticketing application for Miami-based event series.

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brand

Dovetail

Branding and web for a New York-based construction management firm.

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graphic

Signal 3D Graphic

brand

Lost Explorer Tequila

Ongoing creative support for Lost Explorer Tequila via Here Productions.

brand

Gallery 1882

Brand identity for a contemporary art gallery in Chesterton, Indiana.

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motion

Hyperbolic Merch Launch

Services

Open-source stack. Your hosting, your data. No vendor lock-in.

Brand

Full Identity

Logo, color system, type system, strategy, voice/tone, brand guidelines.

4 weeks

+ Collateral

Everything in Full Identity + social templates, packaging, menus, environmental graphics, merch.

6 weeks

Web

Starter Site

3–5 pages, mobile-first, contact form, basic SEO.

3 weeks

Business Site

5–10 pages, CMS, blog, analytics, 1 month post-launch support.

5 weeks

Full Platform

Custom functionality — e-commerce, booking, portals, integrations.

6–10 weeks

Brand + Web

Launch Kit

Full Identity + Starter Site.

Growth Package

+ Collateral + Business Site.

The Full Build

+ Collateral + Full Platform.

Retainers

Maintenance

Hosting, updates, security, small fixes.

On-Call

Everything in Maintenance + priority design/dev hours.

Embedded

Dedicated days, strategic partner, priority access.

Process

Five steps. No mystery. You know what's happening at every stage.

Discovery

30-minute call. You talk about your business, goals, timeline. I ask questions. By the end we both know if it's a fit.

Proposal

Scoped document: what's included, timeline, cost. Fixed price. No surprises. You sign off or we adjust.

Design

Moodboards first, then high-fidelity mockups. Real designs in context, not wireframes. Revisions built in.

Build

Design and dev happen together — same person. No handoffs. You get a staging link and watch it come together.

Launch

Final review, DNS cutover, go live. I stick around for the first few weeks. You own the code, assets, hosting.

About

Tool is a creative technical consultancy specializing in brand identity, motion design, and software development. We build things that look good and work well.